Comme des Garçons Meaning: Why Rei Kawakubo Chose “Like the Boys”

The name Comme des Garçons is one of the most intriguing in the fashion world. At first glance, it feels mysterious—but its meaning reveals a deeper philosophy that perfectly reflects the brand’s identity.

What Does “Comme des Garçons” Mean?

“Comme des Garçons” is a French phrase that translates to “like the boys.”

The name was chosen by Rei Kawakubo, the visionary founder of the brand. It was inspired by a French song lyric, capturing a sense of freedom, rebellion, and nonconformity.

Why “Like the Boys”?

When Rei Kawakubo launched the brand in 1969, the fashion industry was heavily structured around traditional gender roles. Women’s clothing was expected to be feminine, fitted, and conventional.

By choosing the name “Comme des Garçons,” Kawakubo challenged those expectations.

The message behind the name:

• Breaking gender norms
• Rejecting traditional femininity
• Embracing androgyny and freedom
• Redefining beauty standards

The phrase suggests dressing without limitation—not confined by gender, rules, or expectations.

https://commedesgarcoons.com/

The Philosophy in Design

The meaning of the name is reflected directly in the brand’s designs.

Comme des Garçons is known for:

• Oversized and unstructured silhouettes
• Deconstructed garments
• Asymmetrical cuts
• Gender-neutral styling

These elements remove the idea that clothing must follow strict categories like “men’s” or “women’s” fashion.

A Cultural Statement

The name isn’t just a translation—it’s a statement.

In the 1980s, when Comme des Garçons entered the Paris fashion scene, its dark, unconventional collections shocked audiences. Critics initially called it “anti-fashion,” but over time, it became one of the most respected movements in design.

The name “Like the Boys” symbolized:

• Independence
• Creative rebellion
• Freedom of identity

Influence on Modern Fashion

Today, the idea behind “Comme des Garçons” is more relevant than ever.

• Gender-fluid fashion is now mainstream
• Oversized and androgynous styles dominate streetwear
• Designers continue to challenge traditional norms

Rei Kawakubo’s vision helped pave the way for these changes decades earlier.

Final Thoughts

The name Comme des Garçons is simple in translation but powerful in meaning. By choosing “Like the Boys,” Rei Kawakubo introduced a philosophy that continues to shape fashion today.

It’s not just a brand name—it’s a reminder that style has no rules, and identity has no limits.