Why Do So Many Bath and Body Startups Fail Within the First Two Years?
Launching a wholesale body care products brand appears easier than ever. Social media platforms, e-commerce marketplaces, and growing consumer interest in wellness have encouraged thousands of entrepreneurs to enter the industry. However, many startups struggle to survive beyond their first two years. The problem is rarely a lack of passion. Instead, businesses often face operational challenges that quietly drain profits and prevent sustainable growth.
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