How to Pick a Web Dev Partner That Builds Your Foundation

Your website is by far the most valuable property you have on the Internet as a business. This is the very first impression that a majority of your potential customers get from you, and also the place which gets all of the valuable traffic resulting from your marketing activities. Your website is responsible for either converting visitors' interest into a real business inquiry or failing to do so because of a competing website that has more persuasive content.

The process of finding the perfect website development company can therefore not be regarded as a purely technical issue. This is a business decision through which you will determine how your business grows and how effectively any marketing dollars you spend work towards their intended goals.

What a Quality Website Development Company Actually Delivers

While many companies are engaged in website development in a way that revolves almost entirely around how the website will look upon completion, the aesthetics matter a great deal but they are just one side of the coin of good website development and not necessarily the most commercially valuable side.

A competent website development firm develops websites which look good and work well commercially. They take into consideration user experience and conversion optimization in addition to aesthetics. They develop the technical base that will make the website more visible to search engines and not less. They build the page architecture in a manner that guides the visitors through the desired actions rather than letting the interested prospects wander around the website aimlessly until they move away.

The main difference between a website developed by a firm concerned with aesthetics alone and a website developed by an able website development firm lies not in how the website looks when it is first launched but in how it performs commercially.

What to Look for When Choosing a Website Development Partner

• Strategic discovery before design starts: A good development partner will take valuable time to understand your business objectives, your target audience, competitive environment, and the business results that need to be delivered by your website before any wireframes are drawn and coding started. Generic websites that do not have a strategic basis behind them always underperform regardless of how stunning the design looks at launch.

• Focus on user experience and conversions: A website that attracts traffic but fails to convert it to inquiries, leads, or sales is an expensive failure no matter how beautiful its design might be. Good web development company partners look at every page of your website as a page designed to achieve certain conversions.

• Technical SEO foundation set up at outset: Sites developed without the benefit of a foundation in technical SEO considerations from the outset need costly re-engineering efforts to address structural problems that impair organic search effectiveness. An outsourced developer with technical SEO site architecture, coding, page load speed, and schema expertise to build into the site from inception avoids substantial future costs in technical SEO improvements that never should have been necessary to begin with.

• Mobile-first design and optimization: Most website traffic comes via mobile device now and search engines prioritize mobile performance in ranking sites. Any reputable web development firm in today’s world of technology will take a mobile first approach in design and optimize performance on various mobile devices and network connections prior to website launch.

• Ongoing support and continuous improvement capability: A website project is never done. Ongoing content, performance, security, and improvement on the basis of data from user behavior and business changes are all required. Web development companies that provide real ongoing support instead of vanishing after launch are much more valuable to the business long term.

The Questions Worth Asking Before You Commit

What is your process to understand business goals before the design process starts? What is your strategy towards optimizing conversions along with designing? What is your strategy towards building SEO from the core instead of adding later on? What kind of support can you provide post-launch? Can you give me some examples where your work improved commercial performance instead of just aesthetics?

True development agencies with proven experience and skills answer all of these questions confidently and with examples.

Your Website Should Work as Hard as Your Best Salesperson

But the proper website isn’t simply there to give you a presence online – it helps to generate inquiries, establishes true credibility for every single person that visits your site, and turns all of the online traffic into real business talks which make money for your business every single day it is up and running.

For strategy, technical skills and a real results-driven website development company experience that will help to lay the foundations of your future success online, look no further than Incinque Agency.