BrightSign Unveils Latest Digital Signage Technology at ISE 2026
BrightSign has debuted new digital signage technology at ISE 2026, showcasing advanced AI-enabled features and high-performance media players designed to enhance interactive and personalized display experiences across industries such as retail, transportation and QSR (quick-service restaurants). The digital signage technology innovations on display enable real-time audience engagement and intelligent content responses that help businesses deliver impactful visual communications.
At Integrated Systems Europe (ISE) 2026 in Barcelona, Spain, BrightSign presented interactive demonstrations that allow visitors to experience content that reacts instantly to motion and object detection through built-in AI capabilities. These innovations are powered by BrightSign’s trusted platform, including BrightSignOS™, bsn.Control and brightAuthor connected tools, supporting seamless integration with partner content management systems.
A spotlight at the event was the BrightSign Series 6 lineup including the XD6, HD6 and XS6 media players which deliver enhanced performance with smooth 4K and dual-4K playback, integrated Neural Processing Units (NPUs) for on-device AI, and robust reliability for demanding commercial signage applications. This hardware aims to meet growing market demands for dynamic, secure and high-quality display solutions.
BrightSign also highlighted its Bright Alliance ecosystem, featuring collaborations with leading CMS providers that expand integration options and support for connected signage workflows. Furthermore, Sharp showcased its new SDM Player with BrightSign Built-In at ISE, offering an all-in-one System-on-a-Chip solution that combines professional displays with BrightSign’s software platform and enhanced CMS compatibility.
According to BrightSign CEO Steve Durkee, integrating intelligent digital signage with AI and a strong partner ecosystem enables organizations to turn every visual touchpoint into a dynamic driver of engagement, operational value and business outcomes.
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