Intuit Mailchimp Rolls Out Advanced Ecommerce Marketing Tools to Empower Online Merchants
Intuit Mailchimp has launched a suite of ecommerce marketing tools designed to help online merchants unify data, automate omnichannel campaigns and generate measurable revenue growth through data-driven ecommerce marketing that brings email, SMS and automation performance together in one platform.
The new capabilities introduced by Mailchimp enable businesses to pull consented ecommerce and sentiment data from integrations such as Shopify, Yotpo and Judge.me, helping marketers build targeted segments like high-value buyers or at-risk customers and power sophisticated automations without stitching together multiple systems.
Expanded SMS support across Europe, SMS pop-up opt-ins and enhanced transactional messaging broaden merchant outreach while letting brands track campaign impact on orders and revenue across channels. A revamped omnichannel marketing dashboard provides a unified view of email, SMS and automation performance alongside ecommerce events so teams can optimize strategies with clearer visibility.
Mailchimp is also rolling out improved migration tools to help new customers bring contacts, segments and key flows into the platform with minimal downtime. AI-powered predictive analytics and content creation tools including ChatGPT integration further help merchants spot trends, generate on-brand content, and launch data-backed campaigns quickly.
Early results highlight the ROI potential of these new features: ecommerce customers using Mailchimp report saving hours on campaign setup and management and achieving strong returns on their marketing investment when campaigns are connected with ecommerce platforms such as Shopify.
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