Saudi Arabia Toys and Games Market Size, Growth & Trends Forecast 2026-2034

Market Overview:

The Saudi Arabia toys and games market size reached USD 1,149.8 Million in 2025. Looking forward, IMARC Group expects the market to reach USD 1,658.1 Million by 2034, exhibiting a growth rate (CAGR) of 4.15% during 2026-2034. the sector features a vibrant range of products, including educational puzzles, interactive building sets, dolls, plush items, outdoor play equipment, and licensed character merchandise. Driven by a youthful population, higher household incomes, and growing preference for engaging, developmental play options, it blends global trends with local cultural preferences for enriching childhood experiences.

How AI is Reshaping the Future of Saudi Arabia Toys and Games Market:

• Smart toys with AI features are gaining huge traction among parents, with major retailers seeing a 25% jump in sales of these interactive learning products that blend fun with education through voice recognition and adaptive play.

• Retailers in the Kingdom now rely on AI analytics for better inventory predictions, helping online platforms achieve 40% improved stock optimization during busy seasons like holidays and Eid.

• The toys market, valued around USD 638 million recently, benefits from growing demand for AI and AR-enhanced items like wireless vehicles and puzzles that boost cognitive skills and keep kids engaged longer.

• Vision 2030's push into digital entertainment and gaming, backed by massive government investments in AI infrastructure, encourages more tech-integrated toys and supports the rise of innovative local and global brands.

• Events like the Kids & Toys Expo in Riyadh highlight AI-powered educational tools and smart games, drawing thousands and showing how the sector is shifting toward personalized, tech-driven experiences for Saudi families.

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Market Growth Factors

The Saudi Arabia toys and games market experiences strong momentum from a youthful demographic structure, where a substantial portion of the population consists of children and adolescents. Parents increasingly prioritize products that support early development and skill-building, leading to heightened interest in educational and interactive options. Government initiatives under Vision 2030 further amplify this by promoting family well-being, childhood education, and diversified entertainment, encouraging households to invest more in quality play items. Rising economic stability enables greater spending on children's needs, blending traditional play with modern influences to expand overall market appeal and variety.

Growing disposable incomes among middle-class families drive preferences toward premium, branded, and innovative toys that offer enhanced experiences. Urbanization and changing lifestyles contribute to a shift where parents seek engaging alternatives to screen time, favoring items that foster creativity and learning. The expansion of e-commerce platforms makes a wider range of products accessible, allowing consumers to explore global brands and local options conveniently. This combination of financial capacity and convenient purchasing channels supports sustained demand across various segments, from classic to contemporary playthings.

Increasing popularity of licensed character-based and tech-integrated toys reflects the influence of media, films, animations, and digital entertainment on children's preferences. Global franchises alongside regional content capture attention through associated stories and characters, boosting sales of related merchandise. Parents show growing awareness of toys that incorporate elements like augmented reality or interactive features for more immersive play. Cultural alignment remains important, prompting adaptations that respect local norms while embracing international trends, thereby broadening acceptance and encouraging diverse consumption patterns in the market.

Market Segmentation

Product Type Insights:

• Plush Toys
• Infant/Preschool Toys
• Activity Toys
• Dolls
• Games and Puzzles
• Ride-Ons
• Others

Distribution Channel Insights:

Access the comprehensive market breakdown 

• Specialty Stores
• Supermarkets and Hypermarkets
• Departmental Stores
• Online Stores
• General Stores

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent Developement & News

• September 2025: The Kids & Toys Expo Saudi Arabia in Riyadh showcased global brands alongside regional innovators, featuring the latest educational tools and smart toys, attracting over 15,000 professionals and families while highlighting interactive learning advancements.
• June 2025: Major toy retailers reported a 25% increase in smart toy sales, driven by rising demand for interactive learning experiences that integrate traditional play with digital technology.
• 2025: Growing adoption of interactive and smart toys incorporating augmented reality (AR) and artificial intelligence (AI) transforms play into more engaging, educational experiences, with hybrid digital-physical products gaining strong traction among tech-savvy families.

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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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