Most underrated The Weeknd Merch pieces

Let’s be real — when people talk about The Weeknd Merch, they usually jump straight to the big stuff: the “After Hours” hoodie, the “Blinding Lights” tee, or that red-jacket look that mirrors his Super Bowl vibe. But deep in the archives, there’s a bunch of lowkey fire pieces that never got their moment. The kind of items you’d only spot if you were early to his pop-ups or copped online before the hype hit. This article is for the real ones — the ones who don’t just wear merch, they live the era it came from.

So, we’re diving into the most underrated The Weeknd Merch pieces ever dropped — from subtle designs to limited runs that flew under the radar. If you’ve been sleeping on some of these, now’s your wake-up call.

1. The XO “Starboy” Vintage Wash Hoodie

The “Starboy” era wasn’t just about slick R&B and cinematic videos — it had a full visual identity, and the merch followed suit. The vintage wash hoodie from this drop is criminally underrated. The faded black fabric, slightly oversized fit, and small red “Starboy” print hit that perfect balance between street and sleek.

Most fans went for the bold, bright tour hoodies, but this one aged like fine wine. It pairs effortlessly with cargos, ripped jeans, or even tailored trousers for that high-low contrast. If you’re into The Weeknd Hoodie scene, this one’s the blueprint — cozy, muted, and just loud enough for those who know.

2. The “My Dear Melancholy,” Crewneck

When The Weeknd dropped My Dear Melancholy, it felt like he was baring his soul again — stripped down, emotional, dark. The merch from that era mirrored that energy. The crewneck, printed with the small melancholic logo and minimal graphics, went unnoticed by casual fans.

It’s one of those pieces that looks even better with age. The washed-out black fades into this vintage charcoal tone that feels personal. You can tell it was designed for the ones who listened to that project on repeat at 2 AM. Among all The Weeknd Merch, this piece carries emotion like few others.

3. Kiss Land Long Sleeve — A Real Cult Classic

Before Beauty Behind the Madness made him a household name, there was Kiss Land — dark, experimental, and deeply mysterious. The long sleeve merch from that era is pure gold for collectors. The green-on-black graphics, Japanese-style typography, and eerie visuals make it feel like a rare band tee from another dimension.

Most people missed this one entirely because it wasn’t mass produced. But for real fans, it’s more than a shirt — it’s a time capsule of Abel’s underground years. If you ever spot it on resale sites, don’t even hesitate. Pieces like this define what The Weeknd Merch is all about — storytelling through fabric.

4. The After Hours Varsity Jacket

Okay, the “After Hours” collection was huge, but let’s talk about the one piece that didn’t get the attention it deserved — the varsity jacket. Everyone remembers the red blazer from the videos, but this black-and-red varsity? Unreal. The detailing is crazy: embroidered patches, satin lining, and that heavy, luxury feel.

It gives old-school Toronto energy with a Hollywood twist. Throw it on with slim jeans or leather pants, and you instantly get that cinematic vibe The Weeknd built his whole brand on. It’s pricey on the resale market now, but worth every cent. Among all The Weeknd Hoodie drops and tees, this jacket stands out as a quiet flex.

5. The XO Face Mask & Accessories Drop

Back during the pandemic, The Weeknd’s team quietly pushed a set of merch that included branded masks, beanies, and gloves. It wasn’t hyped, but the design was subtle genius. The black masks with the small white XO print became an instant streetwear essential.

It’s not flashy, but that’s the charm. It matched the tone of the world at the time — understated, functional, and slightly mysterious. When you talk underrated The Weeknd Merch, this drop deserves a mention because it blended fashion with real-world context, something few artists managed to do right.

6. The Dawn FM “Digital Angel” Tee

The Dawn FM era was wild — surreal visuals, retro futurism, and synth-heavy vibes. But one tee from that drop slipped under most radars: the “Digital Angel” graphic tee. It featured an abstract print inspired by the album’s eerie cover art, layered over washed-blue cotton.

It’s one of those pieces that doesn’t scream “merch” — it looks more like something you’d find in a high-end streetwear boutique. That’s what makes it special. It blends music and style effortlessly, reminding us that The Weeknd Merch has always pushed beyond the typical concert tee formula.

7. House of Balloons 10th Anniversary Drop

When House of Balloons hit its 10-year mark, Abel released a mini collection paying tribute to his roots. The black-and-white long sleeves and minimal hoodies were simple but packed with nostalgia. Fans who’ve been around since Tumblr-era The Weeknd know the emotional weight this drop carried.

It didn’t trend like newer merch, but it hit differently for the OGs. The simplicity of the design — that haunting balloon graphic — was everything. In a world where merch keeps getting louder, this understated approach is what keeps The Weeknd Merch timeless.

Why The Weeknd’s Merch Stands Out

What makes The Weeknd Merch different from most artist merch is how it bridges music and lifestyle. It’s not just fan gear — it’s wearable art. Each collection reflects an era, a mood, or a visual identity that ties back to his sound. You can track his evolution just by looking at his hoodies and tees.

From minimal heartbreak pieces to bold cinematic designs, his merch doesn’t just ride trends — it creates them. And the fact that so many underrated pieces still look fresh years later? That’s a sign of timeless design, not hype.

How to Spot Authentic Weeknd Merch

Before you go hunting for these pieces, keep an eye out for the real deal. Always buy from verified XO sites, The Weeknd’s official store, or trusted resale platforms like Grailed or StockX. Fake merch is everywhere, and while it might look similar at first glance, the details — tags, stitching, print quality — give it away.

Real The Weeknd Merch has that premium feel. The fabric, the cut, the wash — everything feels intentional. If you’re a collector, invest in quality. These pieces only get better with age, and the right ones will always hold value in the culture.

Conclusion: The Quiet Fire of The Weeknd’s Merch Legacy

When everyone’s chasing the loudest drops, sometimes the real gems are sitting in the background. The most underrated The Weeknd Merch pieces aren’t the ones you see all over TikTok — they’re the subtle ones, the ones that tell a story, the ones that feel personal. Whether it’s the Kiss Land long sleeve or the My Dear Melancholy crewneck, these pieces capture moments that shaped his evolution.

So next time you’re scrolling through resale pages, skip the obvious and look for the hidden heat. Because real fans know — The Weeknd’s best merch isn’t about hype, it’s about history.

FAQs

1. Where can I buy authentic The Weeknd Merch?
You can grab official drops from The Weeknd’s online store or his XO brand website. For older or sold-out items, check Grailed or StockX, but always verify authenticity.

2. What’s the rarest The Weeknd Hoodie ever released?
The “Kiss Land” hoodie and the After Hours varsity jacket are two of the hardest to find, especially in mint condition.

3. Does The Weeknd drop limited edition merch often?
Yes, most of his merch drops are tied to specific albums, tours, or pop-up events — and once they’re gone, they rarely restock.

4. What makes The Weeknd Merch different from other artist merch?
It’s less about logos and more about storytelling. Each collection reflects a phase in his career, with designs that feel like extensions of his music.

5. Are older The Weeknd Merch items still worth collecting?
Absolutely. Early-era merch, like House of Balloons or Kiss Land, has major resale and cultural value — especially among true fans who value authenticity.