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From Marketplace Test to Scalable Brand: An Amazon-First Bath & Body Success Story
In 2016, a small e-commerce operator based on the West Coast began exploring Amazon as a primary sales channel for bath and body products. At the time, the goal was modest: validate demand without committing to large inventories, long development cycles, or brick-and-mortar distribution. Like many Amazon-first brands, the founders were less interested in storytelling and more focused on whether...
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