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How Google Really Evaluates the Links Pointing to Your Site
Understanding how Google thinks about links makes you a smarter link builder. Or a smarter buyer of link building services. Either way, it changes how you approach the whole thing. Let's get into the mechanics without getting lost in the weeds.   It Started with PageRank Google was built on the idea that links are votes. The original PageRank algorithm treated every link as an endorsement....
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