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Red Flags Your HVAC Advertising Agency Is Burning Your Budget
In Q2 of last year, a six-location HVAC operator was spending $42,000 a month with a regional marketing agency. By Q3, the spend was up to $48,000 to "improve performance" after lead quality dipped. By Q4, the operator pulled the contract. The forensic review showed 38% of paid clicks came from price-shopper queries, four of six locations had no individual call tracking setup, and the same...
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