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5 D2C Brands Where MER and ROAS Tell Opposite Stories
ROAS frequently takes center stage in D2C growth discussions. It serves as the foundation for dashboards, team incentives, and budget scaling. However, experienced operators are aware that ROAS can occasionally present an inaccurate picture. This is where MER comes in, providing a more comprehensive and truthful perspective on marketing effectiveness. To understand this better, let’s...
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