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Indian Football's Digital Fanbase: How ISL Is Winning the Content Game
Football's Long Game in India Is Starting to Pay Off Football has always had pockets of fierce passion in India — Kolkata's Mohun Bagan versus East Bengal rivalry, Goa's beach football culture, Kerala's globally connected football community. What the Indian Super League has done since its 2014 launch is aggregate these regional passions into a national conversation, and in 2026, that...
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