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From Netflix to AVOD: How Streaming Revenue Models Are Evolving to Serve Every Viewer
Streaming Takes Over: How OTT Video Is Rewriting the Rules of Entertainment Not long ago, deciding what to watch meant scrolling through a cable guide, waiting for a scheduled broadcast, or driving to a rental store. Today, millions of people worldwide simply pick up their smartphones, tap an app, and instantly access thousands of hours of content on their own terms, on their own schedule. This...
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