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Predictive Analytics and Data Integration: Two Things That Work Much Better Together Than Apart
Most companies have more data than they know what to do with. That is not an exaggeration. Between CRM records, transaction logs, support tickets, inventory systems, website analytics, and financial data, a mid-sized business can be sitting on millions of data points — and using only a fraction of them effectively. Part of that is a tools problem. The data sits in separate systems that...
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