Transactional vs. Experiential Reward Programs for Customers: What Works Better Transactional reward programs for customers give customers points, cashback, or discounts based on purchase value. The model is intuitive, easy to communicate, and directly tied to commercial activity. Customers understand the value proposition quickly. The program generates repeat purchases by creating an incentive to return. https://dev.to/amtkumar/transactional-vs-experiential-reward-programs-for-customers-what-works-better-59ek