How to Build a Partner Co-Marketing Program That Generates Real Results Most partner co marketing begins with enthusiasm and ends with measurement problems. Neither partner can attribute their portion of the pipeline to the joint program. Both partners credit the results to other activities. The program is deemed ‘interesting but not clearly valuable’ and receives reduced investment in subsequent quarters. https://gettonews.com/how-to-build-a-partner-co-marketing-program-that-generates-real-results/