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Omnichannel Pharma: Building Smarter Healthcare Consulting Ties
Pharmaceutical marketing has outgrown the old playbook of a rep visit followed by a mailed brochure. Physicians now expect information to arrive through whichever channel they happen to be using at that moment — a web search late at night, an email between patient visits, a short video call during a break. Companies that still treat each channel as a separate campaign, run by a separate...
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