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The Zero-Click Reality: How to Drive Traffic When Google Answers Everything
Search has changed shape. You type a question into Google, and before you even reach the blue links, there's an answer sitting right there a summary, a box, a snippet, sometimes a full paragraph generated just for you. You get what you needed. You never click through. Multiply that through billions of searches an afternoon, and also you get what the industry now calls the zero-click search...
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