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RevOps Is Not A Department. It’s An Operating Model
Most companies I have worked with have a RevOps function long before they have a RevOps operating model. There is a person, or a small team, with the title. They own a dashboard. They fix broken fields in the CRM. They get pulled into the quarterly business review to explain why the pipeline number does not match what sales just said out loud. That is a department. It has a headcount line and a...
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