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Desi Videos: The Growing Influence of South Asian Digital Content
  Introduction Desi videos have become one of the fastest-growing categories of online content, attracting millions of viewers from every corner of the world. The word "Desi" is commonly used to describe the people, traditions, languages, and cultures of South Asian countries such as India, Pakistan, Bangladesh, Nepal, Sri Lanka, Bhutan, and the Maldives. Over the past decade, digital...
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