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One Developer Rebranded Mid-Construction. Buyers Didn't Notice — And That Was the Point
Somewhere between pouring the fourth floor slab and finalizing interior finishes, this developer decided to throw out his company's entire identity — the name, the logo, the tone of every piece of communication — and start over. On the surface, this looks like the kind of decision that should have caused chaos. Buyers had already booked units. Money had already changed hands under...
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