How Technology Is Transforming the Future of Consumer Behaviour Digital technologies, AI, and data-driven platforms are redefining how consumers discover, evaluate, and purchase products. Technology and Consumer Behaviour as technology reshapes consumption patterns, businesses and policymakers must adapt to evolving expectations around convenience, personalisation, trust, and digital engagement. URL: https://www.orfonline.org/research/the-new-architecture-of-consumption-how-technology-is-reshaping-consumer-behaviour