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Comfort, Discretion and Reusable Options Are Redefining Period Care in Italy
Menstrual care in Italy is increasingly shaped by practical priorities. Consumers continue to rely heavily on familiar disposable products, while preferences within the category are shifting toward slimmer, more discreet formats. At the same time, reusable options such as period underwear and menstrual cups are broadening choice for consumers interested in reducing waste. Convenience, hygiene,...
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