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Connecting Exhibitions to Pipeline and Revenue: A Smarter ROI Model
Exhibitions remain one of the most expensive line items in the B2B marketing budget. Booth space, fabrication, logistics, staffing, travel, and sponsorships quickly add up. Yet when leadership asks a simple question—“How much revenue did this exhibition generate?”—the answer is often unclear, delayed, or incomplete. This gap exists not because exhibitions fail to deliver...
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