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Micro-Personalization vs. Privacy: Navigating the Ethical Tightrope of Modern CX
    In 2026, the mantra for Customer Experience (CX) has evolved from "know your customer" to "anticipate your customer." As the CX analytics market climbs toward its projected $70 billion future, a new term has entered the executive lexicon: Micro-Personalization. This is the ability of a brand to adapt its digital interface, tone, and offers in real-time based on a user’s...
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