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Box Office Success: 1997 Challenges to 2002 Triumph
A staggering box office year often signals triumph, yet in 1997, an inherited slate of blockbusters presented both opportunity and challenge for new leadership. Finding their footing took time, but by 2002, a strategic machine was in motion. A blend of franchise power, star vehicles, and family hits culminated in a new domestic record. The foundation for this success was laid years prior,...
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