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iGaming Ads Playbook: Creative, Targeting & ROI Optimization Tactics
The reality of running iGaming Ads today is very different from what many advertisers experienced even a few years ago. Platforms are stricter, traffic sources are fragmented, and compliance rules are evolving faster than most media buyers can track. We’ve watched campaigns get rejected not because the offer was weak, but because the targeting signals or creatives didn’t...
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