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Media Firms Face Ad Slump – Recovery Timeline & Outlook
Media firms endured a brutal year, squeezed by a weakening economy and the fallout from this year’s terrorist attacks, forcing many to rethink strategies and tighten belts. Some economists are hopeful the downturn could ease by midyear, but advertisers and broadcasters warn a meaningful pickup in TV ad spending may not arrive until later in the year. Investment bankers and research houses...
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