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Building a Strong B2B Revenue Operations (RevOps) Framework for Multi-Channel B2B Sales
In today’s B2B environment, customers interact with multiple channels before making a purchase, including email, social media, webinars, and direct sales outreach. A B2B Revenue Operations (RevOps) Framework aligns marketing, sales, and customer success to manage these multi-channel engagements effectively. By creating standardized processes, integrating data across channels, and ensuring...
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