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How to Improve Ad Performance During IPL for Sportsbook Campaigns
The IPL window looks like a guaranteed growth phase on paper—massive traffic, high engagement, and a surge in sports-related searches. Yet, most advertisers running an IPL Sportsbook campaign quickly realize that performance doesn’t scale as easily as expected. CPMs spike unpredictably, approvals fluctuate, and traffic quality becomes inconsistent as competition intensifies. In most...
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