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7 Costly Mistakes Startups Make When Hiring Their First Meta Ads Agency
You are ready to invest in paid social. You have heard that Meta is a growth channel for startups. You are talking to three agencies. One has a great website. One was recommended by a founder you respect. One is the cheapest. None of these selection criteria reliably predict performance. The criteria that predict performance are specific, verifiable, and most founders never ask about them...
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