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Fitness and Wellness Startups on Instagram: Agency-Driven Strategies That Beat the Algorithm
January hits and your CPMs double. Every gym, fitness app, and wellness brand is flooding the auction at once. You planned for a Q1 push. You did not plan for your budget to buy half the impressions it bought in December.   This is the reality of advertising in the fitness vertical on Instagram. The platform is saturated with transformation promises, six-week challenges, and before/after...
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