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Real-Time Retailing: Leveraging Streaming Data for Instant Marketing Action
The retail landscape has moved beyond daily or hourly updates. In 2026, success depends on what happens in the next second. Customers expect brands to react to their behavior instantly. If a user abandons a cart, they want a relevant nudge immediately. If a product trends on social media, inventory must shift in real-time. This shift requires a move from batch processing to streaming data....
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