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The Rise of Ambient Apps and What It Means for iPhone Product Strategy
For years, the app economy was built on one simple principle: win attention. The best apps were the ones that pulled users in, kept them engaged, and encouraged them to return as often as possible. Notifications, gamification loops, content feeds, and endless interaction became the standard playbook. But in 2026, a very different kind of app is beginning to define the next era of mobile...
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