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Night Mode
was to go on a road trip around the factories in Italy
While she draped the scarf over her head to hide from the paparazzi, it mostly lived around her hips. It all felt very authentic. My initial thought before seeing any product: Denim is not an easy category to launch. It's made up of a small community of brands and driven by customer loyalty. She does want to price her customers out of her brand. She also does want to be typecast, either: a NYC...
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