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John Brown @johnbrown adicionou um novo artigo in Outro
2026-03-17 09:18:05 · Traduzir ·

Appier Explores the Future of Agentic AI in Marketing

Appier agentic AI marketing whitepaper highlights a major shift in how marketing organizations operate, as the company unveiled new research exploring the rise of autonomous AI systems in modern marketing. The report, titled “The Future of Autonomous Marketing with Agentic AI,” explains how AI is evolving from a supportive tool into an active decision-making engine that can...

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John Brown @johnbrown adicionou um novo artigo in Outro
2026-04-27 10:09:55 · Traduzir ·

Braze Launches Agentic AI Capabilities to Transform Modern Marketing Workflows

Braze agentic AI marketing capabilities are redefining how brands engage with customers, as Braze introduces a powerful suite of AI-driven tools designed to automate, personalize, and optimize marketing at scale. This launch marks a major shift from traditional automation toward intelligent, autonomous marketing systems. The new capabilities are built to help marketers manage the full customer...

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John Brown @johnbrown adicionou um novo artigo in Outro
2026-03-05 09:26:29 · Traduzir ·

LiveRamp Introduces Agentic AI to Accelerate Marketing Growth and Campaign Intelligence

LiveRamp has unveiled a new wave of Agentic AI for marketing growth capabilities designed to help marketers plan, execute, and measure campaigns more efficiently while reducing manual processes across the marketing ecosystem. The latest innovations bring AI-powered agents directly into the LiveRamp platform, enabling marketers to automate key marketing tasks such as audience creation, campaign...

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Aniket Kulkarni @AAK adicionou um novo artigo in Outro
2026-02-20 12:02:55 · Traduzir ·

Navigating Global B2B Marketing Challenges with Agentic AI

The B2B marketing environment is becoming increasingly complex, and organizations are turning to advanced technologies to stay ahead. Agentic AI in B2B Marketing has emerged as a critical tool for addressing these challenges. By operating autonomously, analyzing data in real time, and making strategic decisions, Agentic AI enables marketers to tackle complexity, optimize campaigns, and deliver...

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John Brown @johnbrown adicionou um novo artigo in Outro
2026-05-07 13:34:33 · Traduzir ·

WRITER Launches AI CMO Council to Drive the Future of Agentic Marketing

As artificial intelligence continues transforming enterprise operations, agentic marketing is emerging as the next major evolution in modern business strategy. WRITER, the enterprise AI agent platform trusted by Fortune 500 organizations, has announced the launch of its new AI CMO Council to help marketing leaders navigate the rapidly changing AI landscape. The initiative aims to bring together...

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