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2026-02-20 13:15:34 · Translate ·

From One-Way Messaging to Dialogue: Content-as-a-Conversation in B2B

Traditional B2B marketing often relies on one-way messaging, where brands broadcast information without actively engaging their audience. However, buyers today expect interaction, personalization, and meaningful dialogue. Content-as-a-Conversation provides a framework for transforming static messaging into conversational, engagement-driven strategies that build trust, generate insights, and...

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