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Lead Generation Forms: Why Real-Time Validation Beats Post-Submission Cleanup
There are two approaches to dealing with invalid email addresses in your marketing database. The first is to let them in and clean them up later. The second is to stop them at the door. Both approaches use an Email Verification Tool. But they use it at very different points in the process, and the timing difference has major implications for your data quality, your reporting accuracy, and your...
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