Over the past ten years the eCommerce space has really shifted, like a lot, and not in small ways. People shopping online right now don’t just want some decent website and a decent catalogue. They are looking for a kind of experience that feels “made for me," something smooth when they are browsing, searching, and then buying. And yeah, the moment these expectations changed, companies started leaning into advanced tools, where Artificial Intelligence, or AI as everyone calls it, became one of the biggest drivers.