5 Mistakes That Kill B2B Channel Loyalty Programs The most common design error in B2B channel loyalty programs is structuring rewards exclusively around sales volume. Volume-based rewards simply accelerate the behavior channel partners are already exhibiting. They do not change the mix of products sold, the depth of engagement with end customers, or the quality of market information flowing back to the manufacturer. https://dev.to/amtkumar/5-mistakes-that-kill-b2b-channel-loyalty-programs-30cc