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John Brown @johnbrown a adăugat un sunet in Alte
2026-03-24 14:40:14 · Translate ·

Apollo.io Acquires Pocus to Advance AI-Native GTM Vision

Apollo.io acquires Pocus in a strategic move to accelerate its vision of building a fully integrated AI-native go-to-market (GTM) operating system. The acquisition brings together Apollo’s execution platform with Pocus’s revenue intelligence capabilities, creating a more unified and intelligent system for sales and marketing teams. The deal reflects Apollo’s broader ambition...

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Vivienne Blake @vivienneblake098 a adăugat un sunet in Alte
2026-05-26 13:24:10 · Translate ·

B2B Technographic Data Improves Precision Across Modern GTM Strategies

Modern companies need stronger visibility into how prospects operate daily. Therefore, b2b technographic data now plays a major role in successful targeting strategies. Many brands also rely on b2b account based marketing services to improve campaign relevance and sales alignment. Technology alignment often determines whether buyers continue conversations or ignore outreach completely....

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Kaliper Services @kalipers a adăugat un sunet in Alte
2026-05-18 16:32:17 · Translate ·

Common Google Tag Manager Audit Mistakes and How to Fix Them

A proper Google Tag Manager audit is essential for maintaining accurate analytics, improving marketing performance, and ensuring reliable tracking across your website. Businesses often rely on Google Tag Manager (GTM) to manage marketing tags, event tracking, and analytics scripts without editing website code repeatedly. However, over time, GTM containers can become cluttered, outdated, and...

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Divya Joshi @divyajoshi024 a adăugat un sunet in Alte
2026-04-29 06:00:05 · Translate ·

How To Increase Revenue with Digital Sales Rooms

Modern B2B sales has a visibility problem. Reps send decks, proposals, case studies—and then wait. Buyers go silent. Deals stall. Follow-ups become guesswork. The traditional sales process is fragmented, and that fragmentation directly impacts revenue. This is exactly where Digital Sales Rooms (DSRs) are changing the game. Instead of scattering communication across emails, PDFs, and...

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John Brown @johnbrown a adăugat un sunet in Alte
2026-04-08 15:36:19 · Translate ·

Pattern Appoints Chris Baird as Chief Marketing Officer

Pattern Chris Baird CMO appointment marks a strategic leadership move as Pattern Group named Chris Baird as its new Chief Marketing Officer to lead global marketing and go-to-market strategy. The appointment comes as the company continues to expand its international presence and strengthen its AI-driven ecommerce platform. Baird will focus on driving brand growth, aligning marketing with sales,...

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